In February 1926, the watch dealer and manufacturer “Veuve de Philippe Hüther” registered the trademark “The TUDOR.” The company was created in Geneva by Hans Wilsdorf, founder of Rolex. The house sold the brand to Wilsdorf a decade later, in 1936. Hans Wilsdorf knew, after the Second World War, that the time had come to give the brand its own identity. He created “Montres TUDOR S.A.” on March 6, 1946, specializing in styles for both men and women. Rolex, along with the distribution and after-sales operation, will ensure technological, esthetic and practical characteristics.
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
A watch from TUDOR lives. Pulsates. It will take you into the micro-precision universe. High technology is continually tested to the tiniest detail in all materials ... to the point of obsession. Examine this trend. Esthetics and results, engineered for durability as well as enjoyment, suit the most challenging of goods. This precision mechanism, pleasing to the eye and thrilling to the mind, can endure the rigors of time. Exceptional materials, longevity, and design strength make each watch a unique object.
David Beckham is wearing the Black Bay Bronze, a 43 mm diver’s watch inspired by the history of the company and fitted with the MT5601 TUDOR Manufacturing Caliber. He also wears the Black Bay Chrono, a COSC-certified chronograph, with the caliber of column-wheel output, drawing on the culture of TUDOR diving and motor sports.
David Beckham is wearing the Black Bay Bronze, a 43 mm diver’s watch inspired by the history of the company and fitted with the MT5601 TUDOR Manufacturing Caliber. He also wears the Black Bay Chrono, a COSC-certified chronograph, with the caliber of column-wheel output, drawing on the culture of TUDOR diving and motor sports.
TUDOR released a short film in which he daringly drives a sports car on a historic oval racetrack in Montlhéry, France, gradually drifting through time, to exemplify Jay Chou’s brave and creative spirit. Inspired by the mystical worlds that Jay Chou is known to build with his art and epic 80’s film tales of time travel, the film ignites the debate about how iconic images of the past have an influence on the imagination of today in watchmaking, music and other forms of art.
